Brand Name Change FAQ's
Why did Orthaheel change to Vionic?
While customers like what the Orthaheel foot bed and support does for them, they didn't really like the brand name. The feedback we received was that it sounded a bit "old" and "orthopedic". After testing ideas with both current and prospective consumers, the preferred name was Vionic. To them it sounded fresh, modern and technical. By keeping "with Orthaheel Technology", it provides assurance that Vionic still offers the same great support they love in their current Orthaheel products.
The company was not sold, and did not merge with another company. We have the exact same Leadership Team and our founder, Phil Vasyli continues to be our chairman.
What happened to Orthaheel?
Orthaheel is now Vionic with Orthaheel Technology. While Vionic with Orthaheel Technology is a new brand on the outside, its most prominent feature is the tried-and-true technology on the inside. This Orthaheel technology is exactly the same. It's life-changing for many and trusted by all.
The company was not sold and did not merge with another company. We have the exact same Leadership Team and our founder, Phil Vasyli continues to be our chairman.
Will the orthotic technology change?
No! The tried-and-true technology is the exactly the same, and it will be adapted to the expanded range of styles and heights.
What is Orthaheel Technology?
Orthaheel Technology is an innovative podiatrist-designed orthotic built into the foot bed which helps to naturally reduce over-pronation, which can relieve foot, knee and back pain.
